IMG is Set to Acquire MADE Fashion

On the heels of a settlement that is ousting Mercedes Benz Fashion Week from Lincoln Center, more changes are afoot, as IMG, the official owner of Mercedes-Benz Fashion Week, is set to acquire its younger, more downtown rival, MADE. While the acquisition won't come into effect until the September 2015 shows and MADE's three founders, Keith Baptista, Jenné Lombardo and Mazdack Rassi, will reportedly stay on as consultants, the extent of the changes to come are unknown. MADE rose to fame, as an alternative to showing as part of the official Mercedes-Benz Fashion Week schedule, as it enlisted sponsors to offset some of the costs on emerging designers.


Another major change: Mercedes-Benz, which has sponsored NYFW for the past five years, has dropped out of its role as sponsor, thereby, forcing IMG to find another sponsor and change the event's official name from Mercedes-Benz Fashion Week to New York Fashion Week. In addition, American Express has dropped its IMG sponsorship, but will continue to sponsor MADE.

All the while, IMG is in search of a new home for NYFW, as Hudson Yards, where the bi-annual fashion event is destined to end up, will not be ready for quite some time. According to WWD, the runway shows are moving to a not-yet-revealed downtown location in September until the Hudson Yards construction is complete. More to come …