Some sources of inspiration are a bit more discernible than others, and Montreal-based brand Lafaille certainly falls into the former camp for Fall/Winter 2014. Benjamin Lafaille, the designer behind emerging label, Lafaille, took on the internet with his debut collection entitled, "Down the Web-it Hole." We caught up with the designer, who spoke about his brand's young clientele, the deep web, what website he's obsessed with right now and more ...
The Fashion Law - How old are you and where are you from?
Benjamin Lafaille - I will be 24 in July. I’m born in a suburb near Montreal , but I consider myself a Montrealer since I’ve been living here for almost 7 years now.
The Fashion Law - When did you launch your label?
Benjamin Lafaille - I always wanted to have my own label, but it was only during last summer that it really began to thrive. It took a few months to figure out the brand name, to finally end up using my family name and then came all the steps of the branding research. In October, I was finishing my sketches and starting the whole process of the collection. It took me roughly 6 months to make this first collection.
The Fashion Law - Tell me a bit about your brand.
Benjamin Lafaille - My brand aesthetic focuses on taking the negative aspects of life, turning them into something disturbingly appealing and provocative enough to be wearable. I'm usually inspired by socio-cultural issues, some more serious than others, for example my last collection, "Down the web-it hole".
The Fashion Law - The inspiration behind the collection is pretty clear, but why did you choose to comment on the internet?
Benjamin Lafaille - My clientele is much younger than the usual clientele that designers target. These are people that are born technologically savvy and that are learning that the internet can be used for more things than research and social networking. Every time a new discovery is made, you will always have someone out there that uses it against its main purpose. People see it as a platform but at the end of the day your click might be doing more harm than good. The harm could range from cyber bullying to online murder. Every click has repercussions. Wearing deep web makes you realize that the human side is really alive and not only virtual.
The Fashion Law - I read that you were a Fashion Pop finalist. What is that exactly?
Benjamin Lafaille - Fashion Pop is a contest that takes part during the music festival POP Montreal. Where 7 contestants show a small collection of about 6 or 7 looks to a public in the RIALTO theatre.
The Fashion Law - What are you obsessed with right now?
Benjamin Lafaille - My obsessions change so quickly, its hard to point out one, but my constant obsessions are eating tofu spread and watching Ellen DeGeneres' youtube channel.
Here are some of my last random fixation that comes to my mind: Weird tone of beige, awkward scaling proportion, futuretimeline website, stalking my neighbour's window and ugly sneakers.