Croatian-born, Paris-based designer, Damir Doma, is the designer to know about right now. Doma has been selected as the guest womenswear designer (he does both menswear and womenswear) for Pitti W in Florence this June. Known for his avant-garde silhouettes, Doma has amassed quite a following thanks to his austere androgynous collections and he sheds light on his brand, his goals and what he expects of Pitti.
The Fashion Law – You launched your brand in 2006 and have such a strong following. What do you attribute this to?
Damir Doma – I realize that people who like [my brand] really do identify with the aesthetics. I always say my clothes are about an effortless elegance. That's why people feel so good in the clothes. I think it gives them something that nobody else really gives them.
The Fashion Law – In addition to the fashion industry, you have a huge celebrity following. Thoughts about that?
Damir Doma – That's not the key for me, but I know that it's a key for certain people. Particularly the A$AP Rocky thing was funny. What was funny was that he named everyone that he knows! But it's good.
The Fashion Law – You are doing a lot right now. You just launched your e-commerce site and now you are opening an installation with the Dover Street Market in London. How did that project come about?
Damir Doma – Well, we have had a pretty tight relationship [with the Dover Street Market] since the beginning. They were one of the first shops to buy the collection. They were following us, and we were following them very closely, and then we opened our flagship on Rue du Faubourg Saint-Honoré in Paris, where we are neighbors.
The Fashion Law – You were invited last week to be the guest womenswear designer at the Pitti trade show in Florence. Do you feel pressure, considering the track record of Pitti's previous womenswear designers like Proenza Schouler, for instance?
Damir Doma – No, never. I don't look so much left and right, I always try to do right for me and I always try to keep a certain integrity for us. I am really thankful for the opportunity we get at Pitti, though, because it's a chance to talk to people in a very different mood, a much more relaxed atmosphere.
The Fashion Law – What is your ultimate goal with your work?
Damir Doma – For me, it's about covering all the different fields and building a modern fashion house. Everything I need, for my life, I would love to create. We are not there yet, but it would be great if I didn't have to go to a store to buy from somebody else.