Having just launched officially in September, VEER NYC has garnered attention from the New York City fashion scene and international buyers, alike. Jenny McClary and Allie Leepson carefully curate, style and photograph the collection of androgynous clothing, which they created out of a sense of personal need, as well as for other women who "veer" away from traditional standards of fashion. The Brooklyn-based e-commerce site features hand-selected clothing from womenswear, menswear, and unisex collections from all over the world. Many of these are emerging brands, including Dzojchen, Kill City, Claudia Ligari, Sons of Heroes, Sloane & Tate, Muttonhead, Zanerobe, and COMUNE, among others - which makeup a collection that is "largely minimalist in style, but which has very strong accents of detail in the actual construction and shape." We talked to the site's founders about their brand, trends (a word they hate!), Freja Beha Erichsen, and more ...
The Fashion Law- Jenny and Allie, how old are you and where are you from?
Jenny - I am 26 and am originally from Massachusetts.
Allie - I am 25 and grew up in Maryland.
The Fashion Law - You were both doing other things before you decided on a “career change." What were you working on before Veer?
Jenny - I was working for a production company that works on producing media for high end fashion and entertainment companies/brands. I think Veer NYC was less of a need for a career change for us and more of simply a passion to create a fashion destination.
Allie - Agreed. I was working as an in-house photographer for major retailer. I have always been a photographer and will continue to be, but Veer NYC now has my attention and passion 100%.
The Fashion Law- I know your focus in selecting pieces is on the pieces alone (their aesthetic and quality), passionate craftsmen, sustainability - which I think is amazing! What are your thoughts on trends and fast fashion?
Jenny & Allie - Trends aren't at all something we even look at. A lot of people call our style trendy and it always hits a sore point in us. Our style is something that is innate and natural for us. We believe in individuality and shaping pieces to fit you (rather than the other way around). Of course someone could take a fast fashion piece and work it into their own style, but let's be real. Most of the time it's intended and consumed to adapt to something that is nothing more than a commercial trend.
From an ethical standpoint, it’s common for brands who retail fast fashion to also be the brands that produce pieces in sweatshops and with little attention to fabric quality and sustainability. We see value in investing in real design [art] and sustainable and safe production.
The Fashion Law- What have you learned about the business of fashion so far?
Jenny & Allie - You have to have thick skin! We are sensitive girls who take everything to heart haha … but the fashion industry is only as painful as you allow it to be.
The Fashion Law- Hands down, one of my style icons in Freja Beha Erichsen – who has a pretty androgynous look. I know you don't necessarily identify with "androgyny" but who do you guys love?
Jenny & Allie - Well, I think we are all in agreement here about Freja! We also love Heather Kemesky, Tasya Van Ree, Harmony Boucher, Tegan and Sara
The Fashion Law- I know you have plans to open a brick and mortar in NYC and create a collection and produce it in-house. How’s that going?
Jenny & Allie - We've shifted our focus completely to producing our own designs and have some currently in the works for next year! Brick and mortar would be lovely, but after opening up our online shop in September we re-prioritized. We are also planning a few pop-ups (our first took place earlier this month in Brooklyn).
The Fashion Law- What are you obsessed with right now?
Jenny - Zana Bayne
Allie - I just got a quilted cotton button down shirt that I've been layering over everything, it's the best.