Ivanka Trump’s fashion brand is struggling to swiftly alter its in-house policies in light of criticism that the New York-based brand is trying to profit from Ms. Trump's father’s rise to the White House. Trump's company came under fire after sending a “style alert” to journalists on Monday to promote a gold bracelet - from the Ivanka Trump Fine Jewelry collection - that Ms. Trump wore during an interview on CBS Corp.’s “60 Minutes.”
“This notification was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election,” Abigail Klem, president of the brand, said in an e-mailed statement.
The marketing pitch raised concerns that the brand is capitalizing on connections to Donald Trump’s incoming administration. The president-elect has said he will give control of his companies to his children, who are also part of his transition team. It is unclear what Ms. Trump will do.