Simon Porte Jacquemus is breaking out of the traditional seasonal schedule and opting out of a pre-season collection this year. According to WWD, Jacquemus has chosen to skip pre-fall in favor of focusing on his Fall/Winter 2016 ready-to-wear line. The young “it” designer, who won a Special Jury award in last year’s LVMH Prize competition, is breaking the mold, as the vast majority of design brands show pre-season collections as a means infusing some extra cash into their businesses. Jacquemus explained that his decision to operate (at last for the time being) on a two-season model is based on his desire concentrate on a single collection for Fall, which he describes as “more couture” than his previous offerings.
In lieu of a pre-fall collection, the French designer will present around 10 looks from his Fall 2016 collection to buyers in Paris starting Jan. 25 – with those pieces being available for delivery to stores in June. Per WWD, “The looks will not be shown to the press. Journalists are only to discover the collection when it is featured on the runway on March 1.”
Speaking to the trade publication, Jacquemus said: “I think it’s quite intelligent as a young brand to arrive early in boutiques with pieces off the runway.”