The Wall Street Journal's Christina Binkley turned her attention to Jason Wu and the business of fashion for a recent article entitled, High Fashion Investment: Inside Jason Wu’s Lessons From Private Equity. Binkley details the ever-important relationship between the New York-based designer (who has been splitting his time between his eponymous label and Hugo Boss, where he is revamping the womenswear division) and the business side of his operations. In particular: his involvement with InterLuxe, the brainchild of private-equity investor Thomas H. Lee and garment industry financier Gary Wassner, who are emulating the European model of a high-fashion company with their investment vehicle. In case you aren't familiar with InterLuxe, it is a platform to invest in growing, high potential fashion and luxury brands and support them with infrastructure, capital, and business resources to accelerate growth.
Their first project: Jason Wu’s label. You may recall that Wu announced this past September that he had sold a controlling stake in his business to InterLuxe, of which Wassner chairs, and Wu describes as "a platform to help designers grow to the next level." With the help of Lee and Wassner, Wu plans to open a flagship store, and expand his e-commerce and handbag businesses. Wu, according to Wassner, is a fashion designer that's the complete package, meaning he's familiar with both the creative and business aspects of the industry.