It's a bad day in the world of Jay-Z and Beyonce. The couple's application to trademark their child's name, Blue Ivy, has been suspended by the U.S. Patent and Trademark Office. Turns out, Veronica Morales, a Boston-based event planner, has been using the mark since 2009, and as of October 16, 2012, the Blue Ivy mark is registered as hers. Morales applied for the trademark on February 8, 2012, a month after Carter was born. However, it appears that Jay-Z and Beyonce still have a chance at trademarking Blue Ivy Carter, as Morales' registration is limited to event planning services.
When I spoke to Morales, the Blue Ivy trademark owner, this evening, she said that she has been receiving calls from media outlets all day. As for whether the baby's birth prompted her trademark application, she said: "I was told that they were going to trademark the name. So, this was something I was already aware of and working on."
Morales has currently registered her trademark in two classes (Class 35 and 41), which both relate to event planning services and consultation. On whether she intends to add more classes, she said: "As of right now, the trademark covers what I rightfully deserve. I am in the process of working on other things within the business and forming partnerships. So, I may [add more classes to the registration] as I take my business and brand to the next level."
So, are Jay-Z and Beyonce really out of luck? No. As I mentioned, Morales' right extends to wedding planning services only. As such, Jay-Z and Beyonce may still be able to gain trademark registration for goods or services unrelated to wedding/event planning, assuming they put some goods or services in commerce within six months of receiving such registration. Also, on the bright side, Jay-Z still owns one fifteenth of a percent in the Nets.