Perfumania Holdings Inc. has filed an $18 million lawsuit against Jay Z, for allegedly failing to promote his “Gold” fragrance. According to the lawsuit, which was filed in Manhattan Supreme Court this week, the rapper failed to fulfill his contracted duties in connection with the license deal. Namely, he failed to promote the fragrance, which was allegedly introduced in October 2013 to "rave reviews" from department stores and customers. As a result of Carter refusing to make public appearances, mention the fragrance on social media or let Women's Wear Daily interview him about it, Perfumania has lost more than $35 million in sales.
In its complaint, Perfumania alleges that to date, Carter was supposed to have made at least six promotional appearances in connection with the fragrance, and has failed to to so. In particular, Parlux Fragrances, which is involved in licensing, designing and marketing celebrity fragrances, says it lined up an appearance on Good Morning America, an exclusive interview with Women's Wear Daily, an appearance at Macy's and even several social media posts — none of which was fulfilled by the rapper.
According to Courthouse News, “As part of the licensing agreement with Jay, whose real name is Shawn Carter, Parlux claims that it gave the rapper 300,000 shares in common-stock of parent company Perfumania Holdings, in addition to 800,000 warrants for future stock purchases.”
Parlux and Perfumania seek punitive damages, return of their stock and stock options, and rescission of the licensing deal, alleging breach of contract and bad faith.