Actress Jessica Alba’s The Honest Company is facing yet another lawsuit, this time over its “organic” baby food. Representatives for nonprofit organization, the Organic Consumers Association (“OCA”), filed a proposed class action lawsuit in a Los Angeles, California state court earlier this month, alleging that The Honest Company has falsely labelled their Organic Premium Formula as organic.
According to OCA’s lawsuit, The Honest Company, which has been valued at upwards of $1 billion, has been offering an "organic" baby food that contains 11 substances that are prohibited from organic foods under federal law. It further alleges that "some of the ingredients are federally regulated as hazardous compounds. At least one is irradiated. And some have not even been assessed as safe for human foods, much less for infant formulas."
In addition to unspecified monetary damages, the named plaintiffs are asking the court to certify their proposed class action lawsuit, thereby allowing other similarly situated parties (read: others who have purchased the “organic” baby food during the same or similar time periods) to join in the case against the actress’s company. Moreover, OCA wants the company to be prohibited from selling the product as organic, and to cover their legal fees.
News of the legal action comes as Alba was named as the first-ever recipient of the Entrepreneur of the Year prize at the 2016 Webby Awards for her natural lifestyle firm, which she founded four years ago. It also comes on the heels of two recent lawsuits – both stemming from the alleged mislabeling of cleaning items.