The LVMH, Supreme acquisition rumors may be unfounded to date, but that does not mean that the New York-based cult skatewear-meets-streetwear brand’s aesthetic may not be coming to the runway. Friday brought the news that Luke and Lucie Meier have been appointed creative directors of Jil Sander, thereby replacing Rodolfo Paglialunga, who exited the German minimalist brand in March.
The work of the husband-and-wife duo will certainly prove compelling to watch. Not only do they come with interesting backgrounds – Lucie comes from Dior and Luke from Supreme – they are set to change up the game at Jil Sander, the label’s chief executive officer Alessandra Bettari told WWD. The Meiers will work together on both the men’s and women’s collections, and they are slated to embrace the co-ed show format, starting with the brand's pre-season collection.
As noted by the trade publication, Lucie “worked in the design studios of Balenciaga and Louis Vuitton earlier in her career and then headed, along with Serge Ruffieux, the spring and fall ready-to-wear and couture studios, respectively, under Raf Simons at Dior before stepping into the spotlight between the exit of the couturier and the arrival of his successor, Maria Grazia Chiuri.”
As the former creative director of Supreme, Luke, who also co-founded and designs men’s label All Over Master Cloth (aka OAMC), has a particularly interesting (and timely) background given the increasing embrace of streetwear on the runway and Supreme's utter dominance in that realm. Meier spoke to i-D’s Alice Pfeiffer in early 2015 about his experience with the brand, which, as you certainly know, recently teamed up with Louis Vuitton’s menswear division for a collab.
Of his time at Supreme, Meier says: "I learned to be detail-oriented. James Jebbia, the director and owner, is insistent that each aspect of every product is carefully considered; nothing on any garment is without careful thought and analysis. I also learned not to care what people outside of our immediate crew thought about what we're doing ... If something was good to us, that's all that mattered. I hope that the biggest thing I brought to the brand was the execution of the high level of design that was expected."
It will be interesting to see how he translates his experience at the streetwear brand – and what he deems to be a larger, longstanding element in fashion, and one that is “becoming more pronounced,” especially with “some of the larger European brands are embracing the idea [of street/skatewear] more” – to Jil Sander.