Per his instagram late last week, musician John Mayer is set to unveil a collaboration with cult Japanese label, Neighborhood. Casual observers of the guitar virtuoso might remember him from the early oughts, clad in “going out” shirts and bootcut denim; certainly not someone you’d want having any design input on your clothing. But, maybe there’s a reason why Mr. Mayer has been allowed to collaborate with such a revered brand.
The past few years have seen a reinvention of sorts for the musician, quite literally transforming himself into a walking billboard for Visvim - the cult brand to end all cult brands, if there ever was one. Appearing everywhere from album covers and music videos, to paparazzi shots and interviews, dressed head-to-toe in Hiroki Nakamura’s finest (bonus - his full fledged devotion to the mystical-Japanese-shaman look prevents him from ever erring too far into hypebeast territory (see further: Kanye’s fondness for certain Visvim shoes, which led to them being discontinued at the designer’s behest)). Of course, having the cash flow to purchase two of every item every season helps, but it also gives us a glimpse into how seriously Mayer is taking his new clothing fetish.
What’s more, the guy is seriously obsessed with watches. He writes a regular column for the watch aficionados over at Hodinkee, and has been well received in that arena for a while now. Plenty of designers, and stylish guys generally, have found their way into the menswear universe in just such a way; either as a sneakerhead turned full on fashion bro, or just regular guys with a growing tie fetish (think: Ralph Lauren, etc).
So, it makes sense that a creative-type with such an eye for aesthetics might eventually turn his attention to clothing. Of course, Mayer is still untested in these waters, and there’s been no other information related to the collaboration. But so far, our money is on this being one of the more interesting, and less cringe-inducing, celebrity clothing ventures in a while.
The collab, whatever it might entail, is set to release at Neighborhood’s Harajuku flagship store in Japan on May, 1st. Check back here for more updates should there be any, or check out the comments section of hypebeast.com for a depressing look into the minds of the people who care about this the most.