After just six months as the creative director, Justin O'Shea is out at Brioni, according to a statement from the Italian suiting brand on Tuesday. O'Shea was appointed this March, a move which initially raised eyebrows as the former MyTheresa global fashion director and street style star lacks any formal design experience.
According to the New York Times' Vanessa Friedman: "Despite generally positive reviews, the collection, full of slick, high-waisted suits, champagne silk shirts and large mohair or crocodile skin jackets, raised eyebrows given Brioni’s traditional C-suite client base and sky-high price tags (suits begin at $4,900 off the rack). The New York Times critic Guy Trebay characterized the new mood as 'Big Pimpin.' Members of Metallica, hired by Mr. O’Shea as the new faces of the label, sat in the front row at the show, which culminated with a full-length chinchilla greatcoat right out of 'Shaft.'”
As for what we can only assume was an ousting, Gianluca Flore, Brioni's chief executive, was not available to comment, and Mr. O’Shea merely texted, “No comment.”