Confirmed: Kanye West is opening his Yeezy Season 3 show to the public. Forget any of the usual New York Fashion Week show locales. As we indicated earlier today, Kanye West will debut his upcoming album, WAVES [formerly known as SWISH], and his Yeezy Season 3 collection for Adidas at Madison Square Garden on February 11th. A venue as large as MSG raises the question: Will West follow in the footsteps of his pal Riccardo Tisci and release public tickets for the show (a la Givenchy S/S 2016)? Now we know that answer is yes.
According to Footwear News: "Ticketmaster has posted information on how the public can purchase tickets to attend West’s show at Madison Square Garden in New York on Feb. 11 at 4 p.m.—the first day of New York Fashion Week. There will be an American Express presale on Jan. 27, a venue presale on Jan. 28 and the general public sale on Jan. 29. Ticketmaster has not posted how much tickets will cost."
As for why a public show makes sense for West: Well, if anyone can fill Madison Square Garden for a fashion show, it is Kanye West, and why not cash in on that? More practically speaking, given the recent talk of the Yeezy Season 3 being offered at more affordable prices that the collections that preceded it (note: the Season 3 collection garments will likely still be rather expensive), garnering a large amount of public interest makes sense, especially on the heels of reports that prior Yeezy Season collections were not the smashing sell-out successes that they were initially believed to be. Moreover, with Adidas footing the bill for such a large runway presentation, West is certainly not constrained to the budget of most designers.
While the public will certainly be thrilled by the news of West’s public show, the fashion industry, however, may not be. Much like last year, when West decided to stage a show outside of the official NYFW calendar and thus, not in accordance with the Council of Fashion Designers of America's attempts to avoid clashing time slots, some designers will not be happy. Ulla Johnson and Rihanna's stylist Adam Selman, for instance, are showing within an hour of West’s show, and will most certainly be impacted by the furor (and very delayed timetables) often associated with a Kanye West NYFW production. And the biggest loser of the day? Poor Marissa Webb, who has already been scheduled to show at the exact same time as West.
Speaking to WWD last year about Kanye's failure to schedule with the CFDA, Steven Kolb, the organization's president, said: “There was no listing on the Fashion Calendar, and we didn’t know about it. We can’t avoid conflicts unless we know someone’s doing it.”
UPDATE (2/1/2016): Tickets are now on sale to view Kanye West’s Yeezy Season 3 collection and the world premiere of his “Waves” album in international theaters. West tweeted on Monday that tickets.kanyewest.com was live.