Waist Gang Society LLC, the its Kardashian-endorsed “waist training” products company, has settled a $5 million deceptive marketing class action suit it was facing out of court. Plaintiff Sara Hawes alleged in her lawsuit, which was filed in March in the U.S. District Court for the Central District of California, a federal court in Los Angeles, Waist Gang Society sells a line of corsets that are marketed to women who want to burn fat and achieve a smaller waist. The problem: the company]s products do not live up to the claims made by in connection with their marketing.
Hawes alleged in her suit that while the “‘waist trainers’ do redistribute fat to other portions of the user’s body, thereby creating the perception of a fit and trim waist, however, Defendant claims that the Products actually burn fat and control the user’s weight,” which “is completely false and misleading. The Products have absolutely no effect on fat loss of the user.” Hawes claimed that Waist Gang Society takes its assertions about the products too far by claiming its reshaping products are made of a “unique latex material which attacks unwanted fat and impurities within your body.” She further claimed that she would have paid less for the waist training product – or not purchased it at all – if she had known that it did not promote fat loss as advertised.
While the parties have confirmed the settlement of the matter out of court, the terms of the settlement agreement are confidential. They likely include monetary compensation to Hawes and any of the other plaintiffs that joined in the suit.
The case was Sara Hawes v. Waist Gang Society LLC, Case No. 2:16-cv-01784.