Hennes & Mauritz announced on Wednesday that its next designer collaboration will be with French fashion house, Kenzo, which will create women's and men's collections, as well as accessories for the Swedish fast fashion giant. H&M, the world's second-biggest fashion retailer after Zara owner Inditex, said in a statement it would launch Kenzo's H&M collections in around 250 stores worldwide and online in November.
H&M has collaborated regularly with upmarket fashion houses and celebrities for more than a decade as a part of its marketing strategy, with partners ranging from designers Karl Lagerfeldt to Alexander Wang to football star David Beckham. Kenzo marks the first LVMH Moet Hennessy Louis Vuitton brand to join the H&M collaboration roster. None of the French luxury conglomerate's other brands, such as Louis Vuitton, Givenchy, Marc Jacobs, Celine, Loewe, Pucci, or its cousin brand, Dior, have ever engaged with fast fashion brands.