Kylie Jenner’s cosmetics collection has been a smash hit, selling out within hours of hitting the web, and not surprisingly, such success has come hand-in-hand with a proliferation of counterfeit versions. The reality television star took to her Snapchat to alert fans of the widespread counterfeits, saying: “I feel responsible to give you guys a warning because there’s people out there that are trying to steal your money … [the products] look exactly like mine, but they’re not." She further stated: "Only shop at kyliecosmetics.com if you want my products because, anywhere else, they don’t have them."
Laura Nelson, founder and president of Seed Beauty, parent company of Kylie Cosmetics, told WWD that counterfeiting - the practice of producing/selling goods that knowingly and deliberately use another's trademark (or one that is "substantially indistinguishable" from another's mark) in connection with the goods or services for which the mark is registered with the United States Patent and Trademark Office without the authorization to do so - “is a very big problem. It’s something that we take very seriously, and we think it is definitely harmful for consumers not just on a customer service and financial level, but truly for health and safety. It is important that everyone knows exactly what is going on their lips and face, and when counterfeit products are introduced into the marketplace, you lose that ability to know what you are putting on your body.”
According to WWD, Kylie Cosmetics is working with the FBI and other governmental agencies to fight counterfeiting. Talking about kyliecosmeticsoutlet.com, one of the sites that has been identified as offering counterfeit Jenner products, Nelson elaborated, “We are working very diligently specifically with the FBI on that case in particular in order to shut that down. We receive countless e-mails and accounts of people honestly believing when they are on that site that they are purchasing from kyliecosmetics.com because it looks so similar.”
She continued on to say: “We have sent numerous cease-and-desist letters as we follow the chain of who is running it. It is an active investigation, and we are working with and cooperating with different governmental agencies.” She added, “They are definitely trying to create different URLs that are similar [to kyliecosmetics.com]. Different ones pop up and come down. It’s a constant battle that we are facing to try to minimize consumer confusion.”
As of now, neither Seed Beauty nor Jenner have filed trademark-centric lawsuits against the operators of kyliecosmeticsoutlet.com or similar sites.