Louis Vuitton's legal team is suing Warner Bros. for using knockoff Louis Vuitton luggage in the Hangover II. Not only does Louis Vuitton want damages, they want the scene pulled from the movie altogether! First the copyright drama over the Mike Tyson tattoo look-a-like (the studio faced a similar suit earlier this year from tattoo artist S. Victor Whitmill, who alleged that his Mike Tyson tattoo design had been copied in the movie. In that case, they digitally altered the tattoo for the DVD and settled with Whitmill) and now fake Louis bags.
The scene at issue features Zach Galifianakis' character talking to Ed Helms' character about his luggage. He says: "Careful, that is a Louis Vuitton."
Louis Vuitton's legal team claims Warner Bros. never got permission to use its trademark, and the luggage in the movie is a knockoff. LV wants the scene deleted from all distributions of the film from now on.
According to the Guardian, LVMH's lawsuit suggests the firm has been damaged after Galifianakis's line, "careful, that is a Louis Vuitton," became a catchphrase. According to the complaint, rather than sourcing a real Louis Vuitton, producers apparently utilised a knock-off made by the Diophy group of companies, who Vuitton is also suing to prevent it selling its goods in the US. In short, the company claims trademark dilution, false designation of origin and unfair competition.