In 2011, Louis Vuitton brought a trademark infringement suit against Warner Bros. for using a fake Louis bag in its film, The Hangover Part 2, and referring to it by name when Zach Galifianakis's character says, "Careful, that is a Lewis [sic] Vuitton." Louis Vuitton's main argument was that consumers will be confused into believing that the fake bag is a genuine Louis Vuitton bag. Following Judge Andrew L. Carter's ruling on Friday, which basically called Louis Vuitton's suit a total joke, the French luxury giant has released a statement.
After initially declining to comment, Louis Vuitton says: “We are deeply disappointed in the court’s decision. We remain committed to protecting our brand, and will remain vigilant in our efforts to prevent inappropriate and misleading use of our trademark for the benefit of our customers.”