LVMH Responds to PETA, Says it Already Cut Ties with Controversial Crocodile Farms

LVMH Moët Hennessy Louis Vuitton has responded to People for the Ethical Treatment of Animals (“PETA”)’s acquisition of a single stake in its operation. On the heels of PETA’s confirmation that it has purchased a single stake in the luxury conglomerate, which owns Louis Vuitton, Givenchy, Marc Jacobs, Celine, and Loewe, among other fashion labels, LVMH released a statement saying that its Louis Vuitton brand ceased all trading with Vietnamese farms, which animal rights activist group recently alleged mistreated crocodiles, whose skins are used to make handbags and other accessories.

"The LVMH group and its suppliers ceased all trading in 2014 with the farms named by Peta," LVMH said on Friday, adding that it sources its crocodile skins from other Asian suppliers.

PETA said on Thursday it had bought one share in LVMH to enable it to put pressure on the French company to stop selling products made with exotic animal skins. The animal rights group, which has long campaigned for changes by luxury goods groups, released a film which it said showed poor conditions at farms that have supplied LVMH. It did not name the farms concerned.