Matthieu Blazy – the Raf Simons protégé who has secretly ben working at Maison Martin Margiela – isn't the only topic that wasn't discussed yesterday. Apparently, no one noticed that the Paris-based design house has changed its name! According to the New York Times' Vanessa Friedman, Maison Martin Margiela is now Maison Margiela. A company spokesman told Friedman that the decision to change the name "reflected the evolution of the house," namely, the start of Galliano's tenure at the house. True to form, Maison Margiela passed on an official press release and simply adopted its new name, printing it on the invitations to yesterday's Artisinal show and updating its social media accounts.
The house's website, however, still bears the original name, which was adopted by founder Martin Margiela when he launched the brand following his graduation from Antwerp’s Royal Academy of Fine Arts in 1979. Unlike the complete overhaul of the Yves Saint Laurent brand by Hedi Slimane in recent years, it appears the house's logo will remain largely unchanged. However, that's not to say that significant change has not been underway already. There is something to be said for the movement away from the collective design nature of the house, as Galliano has been thrust into the spotlight as the brand's creative director, quite a change from the direction the house had taken in years prior.