Never a stranger to controversy or a bit of humor, Marc Jacobs is selling a t-shirt based on its namesake founder’s recent Instagram debacle. You may recall that in late June, Marc Jacobs posted a racy, pants-less photo to his personal Instagram along with the caption, “It’s yours to try!” The photo only stayed up for a few seconds (rumor has it, it was meant to be a direct message to an unnamed recipient) and was subsequently removed, but not before the fashion press got wind of it. Well, now, in typical Marc Jacobs’s fashion, the brand is offering a t-shirt for sale emblazed with the caption, “It’s yours to try!”
The designer, himself, fittingly announced the launch of the tee via his personal Instagram, with a photo of himself in the shirt and the following caption: “I mean the t-shirt!! @marcjacobs Now available (THE T SHIRT!!!!) at a MARC JACOBS store near you J”. And judging by the reactions of his followers on Twitter and Instagram (think: “I need this shirt in my life”, “oh my god. I need it!!!”, “Available online?? I need it now”, “Getting this!!”, etc.), this shirt could be a hit!
In case you were wondering, this isn't the brand's first time marketing cheeky t-shirts. You may recall that Jacobs began offering for sale a t-shirt of his graffiti-covered Soho, New York store front on the heels of an attack by street artist, Kidult, in 2012. The tee, which consisted of a photo of Jacobs's graffiti-covered store from and the caption Art by Art Jacobs, was sold at MJ's Soho store for $686 each. Then, like clockwork, a year later when Kidult tagged MJ's store in Paris, the designer released a tee of the graffitied store. The designer took to his FB page to promote it, writing: "If you're inspired by the MJ x Kidult installation, you can buy a tee shirt! $686 unsigned, $430 signed. Available only at Marc Jacobs Collection Paris" and "The new MJ x Kidult will be up all week at Marc Jacobs Collection Paris for your viewing pleasure. 34 Rue De Montpensier."
In a comment on Instagram, MJ shed light on his accidental photo, writing: "Yeah. I accidentally posted a pic of my bare ass and took it [d]own... I'm a gay man. I flirt and chat with guys on line sometimes. BIG DEAL!" Not only is MJ owning it (and capitalizing on it) by way of the t-shirt, it seems he has made this his personal slogan, as indicated by the bio line of his personal Twitter account, which reads: “It’s yours to try!”
But wait … it turns out, someone may have beaten MJ to it. Paolo Fanoli, a Parsons grad, posted a photo to his Instagram 5 weeks ago of himself wearing the same tee, along with the caption: "When bae sexts you and you print it on a t-shirt. #itsyourstotry @themarcjacobs." MJ took to his own Twitter about a month ago and reposted Fanoli's photo with the caption: "Hilarious t-shirt...flattered to know you printed it just for me :)".
Make what you will of the case between Fanoli's shirt and Marc Jacobs's shirt. Regardless, its pretty clear that the Marc Jacobs team either has a great sense of humor or a knack for turning a profit - or both.