Mary-Kate, Ashley Olsen Have New Project in the Works per Trademark Apps

THE FASHION LAW EXCLUSIVE - In case bringing footwear in house; opening a store for their little sister collection, Elizabeth and James; and collaborating with Oliver Peoples for eyewear isn’t enough, it appears as though Mary-Kate Olsen and Ashley Olsen have a new project in the works. The child stars-turned-respected fashion businesswomen have a charitable foundation in the works with a name that coincides with their womenswear brand. According to a pair federal trademark applications – one of which was just filed last month – the twin sisters are looking to breach out into “charitable fundraising services.”

According to one of the trademark applications, which was filed in April 2012 by the twins’ entertainment company, Dualstar, the “Education Row” trademark is meant to cover an array of goods, including clothing, swimwear, footwear, and sleepwear, etc. While that trademark is still pending federal registration, Dualstar filed another application in mid-February for the same name, “Education Row,” but this time for the class of goods/services that extends to “charitable fundraising services.”

Note: The applications have been filed on a 1B basis (as opposed to a 1A basis), which means that the sisters, who have involved themselves in a number of charitable ventures in the past (think: a collaboration with TOMS, complete with a volunteer trip to Honduras; Pennies from Heaven, a campaign that gives to after-school activities.; and Women in Need, a charitable organization dedicated to helping homeless families, especially women and children, by providing housing, substance abuse treatment, child care, job training, and domestic violence services), have not actually used the proposed trademarks yet but plan to in the relatively near future. As such, there is not much information out there as to what exactly they plan to do with the trademarks aside from the vague class of goods/services descriptions provided in the trademark applications. But stay tuned, we’ll keep you posted …