Samsung and New York-based media and events company, Milk Studios, have reached a settlement to resolve claims that the South Korean multinational tech giant infringed trademarks by naming its internet radio service "Milk Music." Milk, which serves as home to an array of New York Fashion Week shows, filed suit in New York federal court in November 2014, alleging that Samsung “intentionally, willfully and knowingly” used the Milk name for its music-streaming services to take advantage of the “cachet” associated with Milk Studios, a more than 15-year-old multimedia studio based out of New York and Los Angeles.
The lawsuit says Milk Music was developed after Samsung partnered with Milk Studios on more than 18 occasions since 2006, including photo shoots at the studio as late as September 2014. Milk Studios asked Samsung to stop using the Milk trademark in March, and Samsung asked for time to consider the proposal before informing Milk Studios in August that it wouldn’t cease offering services under the Milk name, according to the complaint.
The terms of the parties’ settlement agreement are confidential. However, it is worth noting that Samsung’s Milk Music site, which boasts “13M songs, 200+ stations, and zero ads for a limited time,” is still up and running.
The case is Milk Studios, L.L.C. v. Samsung Electronics Co., Ltd. et al.