You may not know Adam Butcher's name yet, but you certainly know his face. Canada-born, New York-based Butcher (Why Not, IMG) was scouted at an open call at his mother agency in Toronto and went on to walk exclusively for Prada in the Italian design house's Spring/Summer 2013 show. And just as a Prada exclusive title suggests, Adam's career has been on the fast track ever since. He has walked for Damir Doma, Jil Sander, Salvatore Ferragamo, Fendi, Valentino, Louis Vuitton, and Hermes - just to name a few. He appeared in Timo Weiland's most recent lookbook after walking in a handful of shows here in New York this past month (think: Timo, Siki Im, Public School, Duckie Brown, Openeing Ceremony, etc.). And in case that's not enough, you can spot him front and center in the Prada's 2014 "The Iconoclasts" series. We caught up with Adam, who spoke about being a Prada exclusive, how he is different from other models, his celebrity lookalike, and more ...
The Fashion Law – How old are you and where are you from?
Adam Butcher - I'm 26 and from Ontario.
The Fashion Law - You were discovered, so to speak, at an open call for your mother agency. What made you decide to go?
Adam Butcher - I had heard about this agency through a co-worker whose two brothers are full time models and enjoying their careers with Elmer Olsen Model Management. The idea was brewing for years until I suddenly felt empowered to ACT NOW! I don't recall thinking the idea through thoroughly; I simply decided it was time to have a goal in mind and I wanted to challenge myself to jump into a new experience. I'd had enough jobs to make a long list of careers I didn't want. So, it was time to start experimenting and thinking outside the box.
The Fashion Law - Prior to being discovered did you think you were "model material"?
Adam Butcher - I wasn't sure but I was interested to find out. I knew that I have an artistic mind and love to create with other artists. I didn't have a crystal clear vision of what being a male model was like but I felt that this was a step toward the artistic path I envisioned for myself.
The Fashion Law - Your first show was Prada and you were an exclusive, which is obviously a pretty big deal in fashion. At the time, what were you thinking?
Adam Butcher - I was just happy. It felt like I had stepped out of my comfort zone and closed and locked the door. I was thinking how grateful I am that the universe threw me a sweet treat.
The Fashion Law - You did really well this season. Do you know roughly how many shows you did?
Yep, I know off the top of my head that in New York I did 18 shows, including presentations. In Milan I did 8 shows and Paris I did 9 shows.
The Fashion Law - And what are your thoughts on the season?
Adam Butcher - My thoughts on the F/W 14 season...
Well for me personally, being my first season, this was my introduction to the fashion industry. I hadn't even dabbled in fashion before I started modelling, so this fw14 season was my crash course. It has become abundantly clear to me that the universe has given me a gift and I feel like I can take this gift, put my own spin on it, and then give it back to the world. And then repeat.
You were probably expecting an answer that pertains to the clothing...but for me, the FW14 season meant much more to me than the clothes I wore on runways and in photographs. This has been a process of me testing myself. And awakening to life's limitless potential. That being said...if it wasn't for the right colours, cuts, trims, designs, and tailoring, none of this would be happening. Thank you fashion! Very glad to be here!
The Fashion Law - What is the best part, in your opinion, about being a model? (Other than traveling – which is usually everyone’s first answer)
Adam Butcher - For me, this modeling venture is like a rocket ship. The destination is unknown, but I can see that I'm getting closer and closer to the bright stars I was always reaching for since I was a child.
The Fashion Law - What has surprised you the most about the fashion/modeling industries?
Adam Butcher - No surprises. I assumed it'd be cool. And it's cool. I honestly had no preconceived idea about what it would be like. I feel quite lucky to say that I have always worked with people that I'm glad to be around. Maybe it's just my philosophy but I think I can learn something from everyone I meet and every experience I have.
The Fashion Law - How do you think you are different from other models?
Adam Butcher - Well I just don't know. Maybe one way I differ from many other guys here is the way I got here. I am here because I consciously decided to pursue this career without being approached or even speaking to anyone in the industry. It was simply a goal I set for myself. It was April when I told my friend, "In two months I am going to get signed to the country's biggest modeling agency." At which time I had never spoken to an agency or model about the biz or my chances of having a career. He wished me luck. Slightly less than two months later I got a phone call from Elmer Olsen, saying, "It would be an honour to represent you". This was a nice feeling.
The Fashion Law - You told me you were working prior to being discovered, but I don’t remember what the job was.
Adam Butcher - I was the Centre Director at the Academy for Math & English. So, I was managing a franchise in the education business. It was for students from grade K-12 to catch up or get ahead after school. I also organized and supervised exams for students to obtain their high school credits through online studies. Before that, I worked in the financial industry at a brokerage firm.
The Fashion Law - I read somewhere that you look a lot like Corey Monteith – the late actor from Glee. (I don't necessarily see the resemblance). Have you read that or has anyone told you that before?
Adam Butcher - My friend had actually made that comparison when I was in school for acting and my life was similar to the that of the character in Glee. I did read that article and was surprised because I didn't see the resemblance between us. I thought it was quite funny, though.
The Fashion Law - What are you obsessed with right now?
Adam Butcher - Bananas. I eat a lot of fruit and bananas are my favourite. Lemons, too. I squeeze a half lemon into a glass of water every morning. Also ... Stand-up comedy/comedians. I love watching them, learning from them, putting myself in their shoes, and picturing myself on a stage with a mic, working a crowd, bringing them laughter and joy.