John Schwenzer was scouted by Place Models in early 2011 at a party in Hamburg and made his Fashion Week debut in June 2011 when he walked exclusively for Gucci in Milan. He has since walked for Lacoste, Libertine, Moncler, and Antonio Azzuolo, among others; appeared in a Strellson ad campaign, and graced the pages of Vanity Fair Italia, the Libertine Magazine, and Rollacoaster, just to name a few. He talks to The Fashion Law about Gucci, boxing, the downsides of modeling, and more ...
The Fashion Law – How old are you and what's your nationality?
John Schwenzer – I am 25 and I am from Germany.
The Fashion Law – Business today is so much about branding. Do you feel like models are brands?
John Schwenzer – Yes. I totally think models are brands. I mean, every big brand, like CK or Gucci, has their own type of models that they book. That's why you sometimes hear as a model on shoots 'You are the perfect face for Zegna and so on.' So, you are your own brand and you have to promote yourself all over the world.
The Fashion Law – How do you think you are different from other models?
John Schwenzer – I think what makes me different than other models is my look. Also, my hobbies that I can use in my job. For example, I box, and boxing gives you better body coordination that you definitely can use at shoots.
The Fashion Law – What did you think of modeling before you got started?
John Schwenzer – I wasn't following fashion at all actually before I started. I was just busy playing music with my band. The only image of modeling I had was from watching Germany's Next Top Model with my sister. I also never thought I was going to be a model, as I was chubby before I got scouted.
The Fashion Law – What has been the highlight of modeling for you so far? Is there a specific job you loved?
John Schwenzer – I think the highlights were my first 2 jobs. For my first show, I walked for Gucci in Milan and my first shooting job was for the Strellson campaign in New York. Both were so impressive and amazing. Also, I guess shooting in the middle of the street in Manhattan was something that I never dreamed of doing. It's still not real to me. I feel very blessed by getting these opportunities, but the most important thing at a job is actually the team and it's just more fun if you can make new friends at a shoot.
The Fashion Law – Do you think there are any downsides to modeling?
John Schwenzer – I think the biggest downside of modeling is that you never have a constant life. Because you are always traveling, you leave your best friends behind for so long and you are so busy with your surroundings sometimes that you can forget important people in your life.
The Fashion Law – Is there a particular designer or design house that you absolutely want to work with?
John Schwenzer – I would like to work with Calvin Klein or Tom Ford in the future. Those have become my favorites during my modeling time.
The Fashion Law – What do you like to do when you're not traveling and working?
John Schwenzer – As a full-time model I'm always in a foreign country. So, in my free time I love to do sports. I go 3 times a week to the gym and 2 times to boxing. I even go boxing in Italy even if the training is just in Italian. Also i like playing guitar. I always try to bring my guitar when I travel.
The Fashion Law – Where do you see yourself in the next several years?
John Schwenzer – I dont know actually. I'm going to start online studies in psychology this year but I have no idea where everything will lead me to. I've decided I want to live my life as an artist. So, what I know is that I wont have an office job in future, even if that means I might have some money issues.
The Fashion Law – What are you obsessed with right now?
John Schwenzer – Right now I'm obsessed with sports and nutrition. I'm reading books about the anatomy of the body and about how to keep my body healthy by eating.