After being scouted in a school fashion show, Cape Town-based Levi Lomey (MGM, Why Not, Next, NY Models) made his international debut in 2009 in a Vogue Hommes Japan editorial. He has since walked for Dior Homme, Kenzo, Michalsky, and Top Man, and appeared in campaigns for Mr. Porter and Polo. With two model siblings (his brother and sister are both signed to major agencies), Lomey was basically a modeling industry shoe-in. He talks to us about what clients like about him, the downsides of modeling, Dior, and more ...
The Fashion Law –How old are you and what's your nationality?
Levi Lomey –I'm 20 and I'm from South Africa.
The Fashion Law –Business today is so much about branding do you feel like models are brands?
Levi Lomey –Yes, models are brands. The question can be interpreted in many ways. Each model has to Travel and market themselves (with the help of agents) to clients and represent themselves and their specific look to get work and build their resumè, whereby building their own brand. There are many different markets, looks, body types etc. I see the collective companies you work for as your 'brand' or market.
The Fashion Law –How do you think you are different from other models?
Levi Lomey –I would have to say my beauty spot on my top lip on the left is fairly unique setting me ever so slightly apart from other models. Clients seem to like it!
The Fashion Law –What did you think of modeling before you got started?
Levi Lomey –I started modeling at the age of 16, (my brother, Bryce, got me into it as he was already in the industry). I always admired the pretty girls in magazines and listened to Bryce's stories about work and thought of it as a really amazing job and an incredible chance to travel the world.
The Fashion Law –What has been the highlight of modeling for you so far? Is there a specific job you loved?
Levi Lomey –I would have to say every job is a highlight, being on set, meeting and working with really amazing people from around the world. I really enjoy my job. The job I found the most exciting would have to be my first show - I walked for Dior in Paris fashion week while on a trip organized by my brother during school holidays. (he convinced the principle to let me write my mid year exams 3weeks before the rest of the school so I could make it in time for the shows) The thrill and rush of being on the ramp infront of so many people really got my adrenaline going, from then on i was hooked and I loved every second of it.
The Fashion Law –Do you think there are any downsides to modeling?
Levi Lomey –The downside of modeling would also have to be the biggest perk - the traveling. I feel as an average South African its much harder to travel abroad compared to Europeans. and i see myself as very lucky to be able to experience the world. Constantly being on the road can make you lonely and tiresome and takes a very strong mind to keep your head on straight. For me with my home in South Africa, its virtually impossible to just shoot home for a weekend and visit friends and family. I do miss them as I travel for extended periods of time, but the jobs keeps me busy which I love.
The Fashion Law – Is there a particular designer or design house that you absolutely want to work with?
Levi Lomey –I would really like work for Dior again, but off the ramp. The style and status that comes with their brand stands out ahead of many others.
The Fashion Law –What do you like to do when you're not traveling/working?
Levi Lomey –When im not traveling I like to hang out with my friends and family in Cape Town. A few of us made a long boarding crew and we would mission for hours to find the perfect hills to slide on.
The Fashion Law –Where do you see yourself in the next several years?
Levi Lomey –In the next several years i would like to be established and living in New York, a dream I share with many others! Haha.. I am always keeping an eye out for other ventures to expand into. But for now I am just enjoying the ride!
The Fashion Law –What are you obsessed with right now?
Levi Lomey –I'm pretty obsessed with technology, I find the gadgets people are inventing to be so creative and innovative. Im hoping one day to create some of my own. And With space travel a possibility in my life time, the sky really isn't the limit. (thanks Richard Branson for that line).