Now that we are halfway through the Spring/Summer 2015 men's shows, it is safe to say that Sang Woo Kim (The Face, Why Not, Select) is killing it. This season alone, he has walked for Dolce & Gabbana, Jonathan Saunders, Neil Barrett, DKNY Men, Jimmy Choo, A. Sauvage, Astrid Andersen, and Vivienne Westwood, among others. Being a relatively new face (he made his debut last season), we decided to shed some light on Seoul-born, London-based (since he was four months old) Sang Woo for you. Aside from the fact that he's a Yung Lean fan, here's what we came up with …
You're from Seoul, but have spent nearly your whole life in London, right?
I was born in Seoul and came to London when I was four months old so I do just tell everyone that I was born here, a slight lie, but what do I know at that age, it’s basically the same as being born here [ laughs]. I was brought up in Hampton in Southwest London. Seeing as I look so Asian people are always surprised by my British attitude - mainly my accent!
Where were you discovered?
At Saint Martins, a lot of fashion students asked me to model for their work and I thought, "Why not? If they are picking me for their projects for them and then why shouldn’t I try out for an agency?" With the encouragement of friends and what not, I eventually got up the courage to walk into M+P and I was with them for a month or so before their men's division shut down – Literally the next day I walked into Select, down the road, and they wanted to represent me. Obviously I couldn’t believe it. I walked in on both occasions – so it’s not all about getting scouted!
For your first season, you walked for a bunch of brands including Burberry.
Yes. Burberry was a dream because it was an impossibility in my mind. I wasn't even requested for the casting! My friend Mac was requested to cast for Burberry and I was upset about not being requested for it because it’s every British models dream. So, I rocked up with Mac and my friend Jamie from Models 1. I got into the casting, somehow, then the next day I got called for a re-call, then a fit-to-confirm, and they called my booker and booked me!
When I'm not modeling I am ...
Studying Fine Art. I did my foundation course at Central Saint Martins last year and I joined Goldsmiths in September 2013 to study.
What brands do you love?
I’ve always loved PRADA’s men’s collections and currently I love the collections of Craig Green, such tidy garments.
There has been a big push for diversity on the runways over the past several years. Any thoughts on this?
I think designers can do what ever they want - it's their vision for their brand. For me, I'm in such a niche market (being an Asian model) which means that there is less competition for me compared to other boys. I'm a completely different market – they have much more competition within their markets because it is much more developed and accepting. The fact that I'm so British is a plus because I’m competition to other Asian models that aren’t as used to English as I am – which I think helps in the social aspects which is very important in the industry.
What are you obsessed with right now?
What am I currently obsessed with … I don't really know. Maybe collaboration shoes. For example my Christopher Shannon x Dune shoes or Christopher Shannon kickers, Raf Simons for Adidas, etc.