Nasty Gal will live on under new leadership, following the finalization of its sale to the boohoo group, according to a statement released by boohoo, the UK-based retail brand that acquired the struggling Los Angeles-based fast fashion retailer in a bankruptcy sale. In accordance with a post-sale plan, a core team of original employees will be based out of Los Angeles, according to boohoo, “to ensure the DNA of the brand is retained.”
According to boohoo, “Nasty Gal has become synonymous for offering an extremely distinctive style of product, and its loyal customer base and unique brand identity naturally complements boohoo and [boohoo-owned brand] Pretty Little Thing. It brings something different to the customer, while creating increased global opportunities for growth. Nasty Gal will continue to offer a range of clothing, shoes and accessories under its own label, with plans to design exclusive collections later this year.”
Boohoo Group Joint CEO and interim CEO for Nasty Gal, Carol Kane says, "We are thrilled to have Nasty Gal as part of our family, and are excited by the opportunity to expand the company into international markets. This is a distinctive brand with a fiercely loyal customer base, and we are committed to preserving that as we move forward into a new chapter."
After months of rumors that its business was in trouble, serial copycat retailer Nasty Gal filed for bankruptcy in November 2016. The decade-old company filed for Chapter 11 bankruptcy protection in the U.S. District Court for the Central District of California, as it restructures. Additionally, founder Sophia Amoruso resigned as executive chairwoman, while Danny Rimer, a partner from Index Ventures (one of Nasty Gal's investors) also stepped down from the board.