Neiman Marcus has stopped selling Ivanka Trump's jewelry line on its website and stores in New Jersey, Yahoo News reported on Friday. According to a sales associate, who works at Neiman Marcus's Garden State Plaza store, the jewelry collection has been pulled from the store and the luxury retailer’s website, as well.
The report comes a day after Nordstrom confirmed that it is winding down its relationship with the Ivanka Trump brand. A Nordstrom spokesperson told Reuters on Thursday that the company did not buy the Ivanka Trump brand for this season based on its performance.
Ivanka Trump emerged as one of the most striking figures in her father Donald Trump’s political campaign. As Emily Jane Fox, writing for Vanity Fair, noted in March: “The shining star of the Trump family ensemble is undoubtedly Ivanka, 34, Trump’s eldest daughter, who, despite being pregnant with her third child, has indefatigably schlepped across the country posting Instagram photos as she scrambles from campaign headquarters to diners to polling places to schools to senior centers.”
In addition to her presence and her speeches at her father’s events, Ivanka also served as the face of one of his September campaign ads. Speaking directly into the camera, Ivanka Trump says in the ad that her father "understands the needs of a modern workforce" and is committed to changing "outdated labor laws" to support women with children. "The most important job any woman can have is being a mother, and it shouldn’t mean taking a pay cut," says Trump, 34, a mother of three young children, an entrepreneur and an executive in her father's real estate company. She has long been considered one of her father's most valuable assets.
Trump's brand, however, has faced quite a bit of resistance along the way, quite notably coming under fire for sending a “style alert” to journalists promoting a gold bracelet that Ivanka Trump wore during an interview on CBS's 60 Minutes. The piece was part of her jewelry collection.
Trump has since stepped down from the CEO role of her lifestyle brand and attempted to distance herself from the company but that has not dissuaded protesters from shunning the label. There has been a swift rise in the #BoycottIvanka and #GrabYourWallet movement on Twitter — which is being pioneered by Shannon Coulter, a San Francisco-based brand and digital strategist and calls for individuals to "vote with their wallets" and boycott all of the retailers stocking Ivanka Trump's apparel and accessories.
Yet, despite the pushback, Trump’s brand continues to push into prosper, according to a spokesman for the New York-based company. It recently added baby bedding and fashion jewelry, and has seen year-over-year sales growth from 2015 to 2016, Rosemary Young, senior director of marketing at the brand, said in an e-mailed statement.
“The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,” Young said. “The strength of a brand is measured not only by the profits it generates, but the integrity it maintains.”