Nespresso and its parent company Nestle have appealed a court decision following their loss in a lawsuit against a small Israeli coffee company following the use of a George Clooney look-alike in its own spoof ads. Nespresso sued Espresso Club, an Israeli corporation, after it released ads very similar to Nestle’s Nespresso commercials starring Hollywood A-list actor, George Clooney.
Espresso Club hired a Clooney look-alike in its own parody commercial, resulting in a lawsuit from Nestle, which included NIS 200,000 ($50,000) in damages, and the removal of the ad starring Clooney look-alike, David Segal.
After being dealt an unfavorable ruling, which directed Nestle to pay Espresso Club the amount in damages equaling NIS 58,500 ($14,700) to cover the legal cost of the suit, Nestle immediately appealed. According to a statement from Nestle, the actual Clooney, who markets its Nespresso brand, represents the company’s reputation, and Espresso Club was riding upon this commercial status to sell their own brand by hiring a lookalike actor to “mislead consumers.” The company held that this was true despite the Espresso Club ads’ disclaimer pointing out the actor in its commercials is not the real George Clooney.
According to Espresso Club CEO, Oren Tal, the Israeli company has already prepared for Nestle’s rebuttal knowing the appeal’s focus would center on Clooney, who is also a member of Nespresso’s board of directors, a report from Newstral stated. Tal further said he anticipates Nestle’s legal counsel to stress Clooney is earning as much as $40 million to represent the brand, as part of the food giant’s arguments in this flagship case, which is expected to reach the High Court.