Natalie Massenet, founder of online fashion retailer Net-A-Porter, has joined rival Farfetch Group as non-executive co-chair, Farfetch said in a statement. Massenet, who founded London-based Net-A-Porter in 2000, resigned as executive chairman of the company in September 2015 just ahead of the completion of its merger with Italian group Yoox.
Massenet will work alongside London-based Farfetch's chief executive, founder and executive co-chairman Jose Neves. "She will have a particular focus on growing the global brand and strengthening its partnerships with the fashion industry," the statement said.
Launched in 2008, Farfetch generated $800 million in gross sales in 2016. It partners directly with 750 designers and boutiques in 40 countries and sells to more than 1 million customers in 190 countries.