Net-a-porter is Launching New Activewear Category

Screen Shot 2014-06-30 at 2.42.37 PMFew categories are growing quite as significantly as menswear and sportswear. Thus, it comes with little shock that online e-commerce platform, Net-a-porter, which already boasts a menswear counterpart (Mr. Porter), is launching activewear. Set to debut on July 9th, the new venture, cleverly entitled, Net-a-sporter, will consist of a mixture of accessible and luxury sports brands; think: 37 brands across 11 sporting disciplines from tennis, golf and running, to yoga, dance, swim and surf. Alongside the old favourites, the site will see the arrival of a host of new and exclusive activewear brands, plus some that have not previously been available online. Of the impending launch, Net-a-porter president Alison Loehnis told The Telegraph: "The initial idea for Net-a-sporter only came about six months ago. We already carry some great activewear brands, such as Adidas by Stella McCartney, Lucas Hugh and NIKE and we wanted to build on our offering and broaden our buy to create a dedicated category for sport." More to come …