Nordstrom will stop selling Ivanka Trump brand clothing and accessories. The Seattle-based retailer said that the sales performance of the first daughter's brand does not make it an appropriate one for it to stock at the time being. Nordstrom emphasized that it offers thousands of brands and cuts about 10 percent each year based performance. While the retailer did not acknowledge the brewing controversy, its announcement comes amid a weeks-long campaign known as "Grab Your Wallet," which has been calling for a boycott of retailers that carry Ivanka Trump or Donald Trump merchandise.
After attempting to disassociate itself with politics - responding to consumers questions about its stocking of Trump's brand by saying "We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not." - it has seemingly not been able to withstand the potential fall out from shoppers, and as of this week, the Ivanka Trump brand disappeared from Nordstrom's e-commerce site.
The First Daughter has been coming under fire with some regularity beginning in November when she appeared on CBS' "60 Minutes" wearing a nearly $11,000 gold bracelet from her jewelry line and immediately thereafter, her company began pitching product imagery to various media outlets. Trump has since stepped down from her role as the head of the company, but continues to benefit financially from her ownership.