BREAKING: Opening Ceremony abandoned their usual so-ugly-it’s-cool aesthetic for Spring/Summer 2014 and instead, went for a just-original-enough-to-not-be-blatant-copying homage to the increasingly popular Hood by Air line (which is carried by OC). For the uninitiated, Hood by Air is the NYC-based collection designed by Shayne Oliver, known for its conceptual take on streetwear and somewhat unusual branding – most notable: the placement of the Hood by Air logo on t-shirts, shorts, and sweatshirts (see below) in defiance of the very strong less-is-more trend that's happening right now in terms of logos.
The label has become somewhat of a must-have recently, with HBA super-fan A$AP Rocky closing out the brand's F/W show, regular collaborations with internet cool kids #BEEN #TRILL, regular sightings on bad boy model Bradley Soileau and lots of other great hype beast press, I’m sure.
While the designs by Opening Ceremony aren’t so egregious that Hood by Air likely has any cause of action, the HBA inspiration is obvious, and corny. There’s no telling why Opening Ceremony decided to jump so hard on this recent trend (I see you too, shorts over pants. Don’t pretend like you were here a year ago either.), particularly as the store has been quite a beacon of original design across the globe for some time. So, while many of creative directors Carol and Humberto’s designs may not always be aesthetically pleasing (unless you like wearing as many clashing prints on your body at once) they were at least original.
Hood by Air (left) & Opening Ceremony (right)