Pantone is hosting its second Monaco-based pop-up this summer. A company based on the unique standardized color matching system created by Lawrence Herbert in 1960 "to solve the problems associated with producing accurate colors in the graphic arts community," Pantone monetizes wavelengths and pigments, selling the shades and corresponding formulas to fabric mills, printers, and designers in a range of disciplines. While it wasn’t the first color-standards language, it’s undoubtedly the most well-known. And since the early 2000s the system has morphed into a global design force with its Color of the Year, Brussels Hotel, iOS keyboard, homeware goods, and numerous other products and offerings – as well as, of course, the Pantone Café.
As DesignBoom noted last August, “On the shores of the French Riviera, Monaco Restaurant Group has opened Pantone Café, a vibrant bistro influenced by the color identification system created by Lawrence Herbert in 1963. From now until September 9, 2015, hungry visitors can nosh on a Pantone 16-0924 croissant and sip a Pantone 17-1227 latte, amongst a host of color-coded sandwiches, salads and snacks. each edible responds to a matching hue — water bottles bear a soft blue label; and an Aperol spritz is served in a vibrant orange vessel. in addition to the menu items, saturated tones are applied to folding chairs, food trays, napkins, and the façade of the pop-up restaurant, forming a visual and vibrant experience for visitors to the coastline microstate’s bustling Grimaldi forum.”
And well, Monaco’s Pantone Café is back – again – until September 9 at the Grimaldi Forum. This year’s twist: In lieu of a traditional brick-and-mortar café, Pantone will be serving Pantone 16-1731, a strawberry ice cream that bears the same pink hue as the swatch; the Pantone 19-1625, an eclair that is topped with a chocolate ganache of the same brown shade as the swatch; Chocolate Brown 19-1625 ice cream, a Vibrant Orange 16-1660 juice, or a Lemon 12-0221 puff, out of a shipping container, which is very fittingly pained a strikingly hue of Monte Carlo red.