According to the Daily Mail, Julian Spinks, a physician in the UK is speaking out about model Aymeline Valade’s appearance in the new H&M x Marni campaign. “This model looks very unwell, almost corpse-like. Her skin is grey, you can see prominent veins in her hands and she has huge eye bags,” he says.
When approached on the matter, H&M defended their position, saying that they do not work with “significantly underweight” models. Its official response reads as follows: “We appreciate feedback from our customers on how we conduct our business. We think it is regrettable that some of our customers interpret our Marni at H&M PR images as unethical, and feel that the model is underweight.” The Swedish fast fashion giant continued on to state: "We are aware that many of the models used in images today are petite or thin, and that this is something that is occurring in the industry we operate in. We are committed to not using models who could be considered significantly underweight, and we are looking into how we can take additional steps within our industry."