The Texas Department of Transportation has ordered Playboy to remove the sign it erected on a rural highway outside of Marfa, a town in west Texas in June (pictured below). The sign, which was designed by the artist Richard Phillips for Playboy (and was paid for by Playboy), consists of a 1972 Dodge Charger on top of a box in front of a forty-foot neon Playboy bunny sign. The Dept. of Transportation has held that Playboy's sign is in violation of the 1965 Highway Beautification Act and has given the Beverly Hill-based global media and lifestyle company a month to disassemble the sign.
As we told you last week, Prada Marfa, on the other hand, has been in existence since 2005, and apparently is not as simple of a case than the Playboy one. The Department of Transportation has not yet determined whether to take similar action against Prada Marfa, the brainchild of Scandinavian artists Michael Elmgreen and Ingar Dragset. Unlike the Playboy sign (which was commission by Playboy enterprises), the $80,000 Prada project, was not funded by Prada but by New York nonprofits Art Production Fund in collaboration with Ballroom Marfa.