The New York Times blog brought a notable similarity between the Proenza Schouler PS1 bag (above, left) and Target’s Mossimo Messenger bag (above, right) to my attention. I went to Target's website later that day to check out the PS1-look-a-like only to find that the $34.99 bag was completely sold out in every color (cognac, black, white, army green, and mushroom). The similarity between Target's messenger and Proenza's PS1 is definitely there, which is why the bags flew off the shelves. Jack McCollough and Lazaro Hernandez, the designers behind the PS1 are not amused. Hernandez said: “Our whole aesthetical idea with this bag was to take the hardware off, and the attitude, the slouch of the bag — they got the weight really right."
To add insult to injury, the release of Target's messenger roughly coincides with its re-release of 34 dresses from Target's past 17 designer collaborations, some of which are designed for Proenza. The two companies collaborated as part of Target's GO International line in Spring 2007. This further highlights the need for copyright-style protection for original fashion designs. In comparison to Target, Proenza Schouler, which was founded in 2002, is a small company in the industry at thus, at a great disadvantage in terms of resources.