Reed Krakoff is set to collaborate with Tiffany & Co. on a range of gifts, home pieces and accessories. The American fashion designer will be in charge of creating a range of products, including handbags, sunglasses, tabletops, baby wear and writing instruments, for the famous brand, all of which are set to launch in 2017. He will work alongside Tiffany & Co.'s design director Francesca Amfitheatrof, with both reporting to chief executive officer Frederic Cumenal.
“I grew up with Tiffany. It’s a brand that has a lot of strong emotional attachment. I have an emotional attachment," Reed told WWD. "To be able to contribute to the heritage and history of a global brand that combines design, quality and craftsmanship is really rare today and I think Tiffany is a leader in that. To be part of that is really exciting to me."
Krakoff will also work alongside the brand's visual merchandising and advertising teams on the display and marketing for his new items. Reed won't be creating completely fresh designs though, as he wants to blend classic Tiffany & Co. elements with his own influences. “It’s going to be an amalgamation of historical Tiffany icons and my own modernist taste, and looking at that through a lens of how things are made, of quality, craftsmanship,” Karkoff stated.
Krakoff's appointment comes after Tiffany tapped former Vogue creative director, Grace Coddington, as a creative partner in April.