Early this year, Tiffany & Co. tapped ex-Coach creative Reed Krakoff to overhaul the classic jewelry brand. The American fashion designer, who was brought on board to oversee design of the jewelry and luxury accessory categories, “and lead the brand’s overarching artistic and design vision with respect to stores, e-commerce, marketing and advertising,” has been working alongside Tiffany & Co.'s design director Francesca Amfitheatrof.
As of this week, we got a first look at what Krakoff has been up to, thanks to the launch of the brand's fall 2017 campaign, entitled, “There’s Only One." Fashion photographers Inez & Vinoodh captured Elle Fanning, principal Bolshoi Ballet dancer David Hallberg, Zoë Kravitz, Janelle Monáe, model Cameron Russell, and Annie Clark in Tiffany jewelry.
“These portraits epitomize individuality, embracing the natural beauty and unique style of each talent,” Krakoff said in a statement.
As for ad campaign star Janelle Monae, who has swiftly won over the fashion industry in recent years, she said of the “There’s Only One" campaign, "I think that individuality and embracing the things that make you unique is important to humanity, for others around you who may be uncomfortable, with their uniqueness, to finally feel confident in just being just them, and understanding that they were made, you know, unique for a specific purpose," says the singer and actress.