Bernard Arnault is considering a change of creative director at LVMH's marquee brand, with the up-and-coming Jonathan Anderson, now at sister brand Loewe, being viewed as the best replacement candidate, three sources with knowledge of the matter told Reuters this week. The timing and the terms under which the reshuffle would happen have not yet been determined, the sources said. However, they stated that the matter was being actively discussed at LVMH.
"People in the studio are expecting him [Ghesquière] to leave, possibly as early as after the October collection," one of the sources said. Ghesquière, 45, told French TV channel Canal Plus in early June that we wished to create his own label and would be in a position to do it very soon but he did not provide details.
The same sources told Reuters that LVMH boss Bernard Arnault and his daughter Delphine, who, as the executive vice president of Louis Vuitton, is in the No. 2 at the Paris-based brand, are big fans of 32-year-old Anderson. "They said executives at LVMH believed Louis Vuitton would give him a bigger platform to express his talent. LVMH recruited the prize-winning Northern Irish designer in 2013 after taking a minority stake in his brand J.W. Anderson," per Reuters.
The publication further noted, "The luxury goods industry downturn has prompted a series of high-profile management and designer reshuffles, aimed at giving brands a creative and strategy reboot to perk up their sales. Burberry last week poached Celine's boss Marco Gobbetti to be its new chief executive, becoming the latest major luxury label to announce leadership changes after Dior, Chanel, Cartier, Balenciaga, Yves Saint Laurent and Lanvin."
UPDATE (7/20/16): Per WWD, Louis Vuitton has "strongly denied the report" that it is considering a change of creative director.