Remember when Jack McCollough and Lazaro Hernandez, the designers behind Proenza Schouler, created a line for Target and then Target copied their signature PS1 bag? Well, that's kind of what we have on our hands here, only this time its Givenchy and Birmingham, Michigan-based boutique, REVIVE. Known for their "high quality engineered clothing," and for "being a pillar of fashion," (their words not mine), REVIVE stocks Balmain, Surface to Air, Junya Watanabe, and Givenchy, among others. Interestingly enough, it appears that REVIVE is quite desperate to tap into the significant appeal of streetwear, hence, its Givenchy basketball jersey and its recently-released Detroit Tigers Verlander baseball jersey, a baseball-style jersey with a Givenchy print.
While we could discuss how this is a pretty blatant jab at Wil Fry's Givenchy-inspired streetwear movement, that's not the issue here. Putting Wil Fry and design piracy (and/or copyright infringement) aside for the moment, it doesn't take a Wharton grad to see that what REVIVE is doing seems like a poorly thought out move from a business standpoint, as well as a move that screams of flagrant disregard for the Paris-based design house, which REVIVE proudly stocks quite heavily.
Unlike those that have introduced Givenchy-inspired wares up to this point, REVIVE differs most significantly because it is a Givenchy stockist. In fact, REVIVE is stocking the printed tee shirt (the $600 Shark & Mermaid tee, pictured below) that it has copied for its baseball jersey. Bold move? Yes. Borderline bad business decision? Most definitely, especially because REVIVE definitely cannot be selling their version for as much as Givenchy demands for its tees. Sounds like a conflict of interest. So, this, if anything, is grounds for Givenchy to stop doing business with REVIVE altogether or at least until they remove the infringing shirts.
Yes, Givenchy's creative director, Riccardo Tisci, is a serious streetwear aficionado, and he (and his legal team) seem to have looked the other way quite a bit (in the name of streetwear) with some of the arguably copyright infringing "Givenchy" printed garments out there. However, whether Givenchy will be so forgiving of a boutique that stocks their wares (and appears to be banking on and/or abusing its relationship with the famed design house), we will have to wait and see. But one thing we do know: Nothing says "loyalty" like copying one of the brands you stock and nothing says "greatness" quite like ripping off others' work.