On the heels of collaborations with Puma, Manolo Blahnik, River Island, Dior, and Chopard – among others – Rihanna announced in 2016 that she was planning to launch a beauty collection. The music mega-star is teaming up with LVMH Moët Hennessy Louis Vuitton’s Kendo division to create her own line of products, entitled, Fenty Beauty.
While little details are known, as of now, Vogue predicts, “The singer’s preference for high-impact colors, ’90s throwback moments, and bad-gal makeovers makes waves from the street to the runways. And together with Fr8me, the pop star’s styling and beauty agency, it’s safe to say that RiRi will continue to set hair and makeup trends for years to come. In honor of her forthcoming makeup line, here are a few of the singer’s most chameleonic beauty moments.”
UPDATE (August 1, 2017): Rihanna announced via Instagram that she will alunch her beauty line on September 8th – during New York Fashion Week, where the Fenty x Puma collection will be shown on September 10th, following a brief sojourn to Paris last season. Fenty Beauty will be sold at Sephora, Harvey Nichols and on fentybeauty.com.
The line, itself, consists of 40 foundation shades as well as an extensive range of Killawatt highlighters with names like “Trophy Wife,” “Metal Moon,” “Mean Money,” “Hu$tla Baby,” “Girl Next Door,” “Chic Phreak,” “Lightning Dust,” and “Fire Crystal.”
Also in the mix: One lip product, a single $18 gloss that Rihanna says looks good on everyone. “For the gloss, I wanted a color that would work well on all skin tones," she says. And there are additional face products, as well, including multiple shades of contour and highlighter sticks, multi-use sticks in a variety of hues that range from bronze to purple.
Rounding out the offerings: Primer, five makeup brushes, a blending sponge, and two variations on mattifying products - a mini blotting paper roll and a translucent powder.