While most brands are taking their Cruise collections on the road (think: Gucci to Florence, Louis Vuitton to Kyoto, Dior to Los Angeles), Karl Lagerfeld showed Chanel’s Cruise 2018 show at the Grand Palais in Paris on Wednesday, the site of his regular season shows for the brand. After several resort seasons abroad, including shows in Cuba, Rome, Seoul, and Salzburg – just to name a few – the Paris-based brand opted to show its “The Modernity of Antiquity” Cruise collection - an ode to Grecian history - close to home.
As noted by the AP, cruise or resort collections — mid-season shows presented by only a handful of the world’s fashion power houses — were conceived to target wealthy women who travelled on cruise ships in winter. Nowadays, they’re used simply as a lucrative commercial stimulant for the increasingly buoyant fashion industry’s between-season lull.
Of the collection and its over-the-stop staging (Chanel recreated the Parthenon inside the Grand Palais, after all), Lagerfeld simply said: “Reality is of no interest to me. I use what I like."