In weird fashion collaboration news for the day, singer Sam Smith has reportedly teamed up with French design house Balenciaga for a creative collaboration for the line's fall/winter 2015 menswear collection. And in case that's not enough, 22-year old Smith is slated to appear in the corresponding ad campaign. This afternoon the Brit singer tweeted: "Ladies & Gentlemen. The time has come for my first ever collaboration with a fashion house. You ready..." And then he revealed that this unidentified fashion house is Balenciaga: "So honoured and ecstatic to announce my collaboration with @BALENCIAGA on the upcoming FW15 Menswear collection!!!!” So, I ask: Is this new collab an interesting way for Balenciaga (and its creative director Alexander Wang, who is reportedly on his way out) to reach out to new customers or is it just nonsensical? [IMAGE COURTESY OF BALENCIAGA]