Kate Spade is preparing for the upcoming launch of Kate Spade Saturday, a lower-priced brand based on the Spade brand, with a Kate Spade Saturday digital pop up shop on fab.com this week. But don't forget ... legal drama is pending between the two similarly named brands.
Late last year, Saturdays Surf, a NYC-based retailer that launched in 2009, got wind of Spade's new brand. Saturdays Surf's legal team contacted Kate Spade, demanding that the company refrain from launching Kate Spade Saturday. This was followed by an array of trademark infringement comments posted on social media sites by Saturdays Surf NYC associates and fans. To this, Spade filed a complaint in a NY court, asking the court to hold that its new company doesn’t infringe the trademark of Saturdays Surf. No updates on the status of the suit, but we will keep you informed. In the meantime, tell us: do you think Kate Spade is trying to tap into the established appeal of Saturdays Surf with the name of its new brand?