Regardless of how much (or little) someone knows about fashion, the word Prada means something. WWD recently put it best: "Miuccia Prada and her brand thrive in pop culture to a near mythic extent on levels both high brow (last year’s “Schiaparelli and Prada: Impossible Conversations”-themed Met gala) and less so ... Yet Prada herself remains an enigma, perceived as a press-wary goddess of brainy, adventurous, subtext-rich chic." Here are some of the 63-year old legend's thoughts on fast fashion, modern day fashion and e-commerce ...
On her fashion shows: "I do the show basically in one month. It’s a very dense process to try to find what I call 'the title,' basically what I’m trying to express. More and more, [it emerges during] the last two days when I start to do the fittings and so on, when I know what I want to say."
On fast fashion (and why Prada is so "expensive"): "People say I am expensive and horrible, “How can you sell clothes at that price? Simply, it’s the cost. If you pay people to do everything with the right system, things are expensive. And the same people that criticize the [dangerous production environments], when it comes to cost they like the inexpensive pieces because they think it’s more democratic. This is an example of hypocrisy."
On fashion today: "Until the Seventies or Eighties, there was still a group of elite that kind of lived among themselves. It was economic or social. Eccentricity was possible because you were living among equals, a small elite. This does not exist anymore. You live with so many people. Everybody is much more public. There is no place for this elite that made fashion more eccentric than is possible now. Now there is everybody. Rich, poor, Chinese, black, any kind of religion, any kind of race. [All kinds of people] live everywhere in the world. You have also to have decency, let’s say. If you look too rich or too eccentric, you look ridiculous."
On e-commerce: "We don’t like it. I don’t care. My husband hates it and we think for luxury it’s not right."
On Hollywood fashion: "[Actresses] are so afraid to get it wrong…They have to look beautiful; they have to look thin. I don’t think they are happy. This, I don’t understand. If I were an actress, I would pick my own dress. Or collaborate. I think it’s a difficult moment for everybody. It’s slightly inhuman."