SPONSORED: When creative people start a business, interesting things happen. Cool things, Inspired things, game changing things. But sadly, also tragic, bad things. The users of this world prey on creative people far too often. As an attorney who helps creative entrepreneurs, I will be the first one to say that creative people and business frequently are at odds. It is sometimes complicated for creative entrepreneurs to maintain control of their own companies. Indeed, there are special challenges and disconnects that are almost directly proportionate to the level of originality and creativity in the entrepreneur.
I remind my clients of what Andy Warhol said: “being good in business is the most fascinating kind of art.” With that clever mindset, a creative entrepreneur can maintain their creative integrity and still have a head for business. Moreover, you can learn to harness creativity to structure deals, work out complex business relationships, and offer up creative solutions during negotiations.
No doubt creativity really what it’s all about. After all, what is a business without creativity? It’s not difficult to find examples: uninspired copy-cats, knock-off agents, struggling plagiarists, copy-cats, soulless hacks pushing their way into the market with profit as its primary motive; design a secondary concern at best. A noteworthy hallmark of these types is that in the long run, they are limited in their potential. They lack authenticity… an original core… a deep well to keep going back to for inspiration.
The opposite of this is a business founded and controlled by the original creative person or team. The designer, the artist, being at the center is actually the engine, the heart of the beast, to what truly matters in the long run. But as important as creativity and originality is, we cannot escape the fact that business is business. To level the playing field, it is imperative to have a plan and a relationship with the right kind of lawyer. If you are looking to start or grow a fashion-based business—whether as a designer or in some other related way-- it is of the highest importance to organize your business and protect your interests to succeed.
In short, creative entrepreneurs require special care. And they deserve to get it. It isn’t just looking out for their interests, a lot of time it is just actually listening to them, encouraging them, and reminding them that their creativity is the secret ingredient and the most valuable asset they have.
Colby Law Office is a business law firm dedicated to entrepreneurs, designers and creative business revolutionaries worldwide.