One of fashion’s favorite street style websites has gotten a makeover just in time for the Fall/Winter 2016 menswear shows, which kicked off on Friday in London. Le 21ème, the street style site run by New York-based photographer Adam Katz Sinding, taken together with a client list that consists of Barneys, W magazine, and Damir Doma, amongst others, has made Sinding a staple in the fashion industry. In fact, much like his street style photographer counterparts (think: Scott Shuman, Tommy Ton, Phil Oh and Michael Dumler), Sinding has had a hand in making the girls we have come to know was the industry street style stars.
After nearly 10 years of shooting and posting to Le 21ème, Sinding, along with photo editor Yana Davydova, have spent two and a half months revamping the entire site, re-editing 15,000 street style and backstage shots, introducing 20,000 never before seen photos and additional editorial images.
We caught up with Sinding on the eve of the relaunch this past week, who said the decision to revamp the site was founded upon his tiring of his “blog” format. He has, after all, long held that he doesn’t “blog.” Instead, Sinding says he maintains more of a photo-journalistic site, something more complex than your average “street style” “blog.” Of his work, he says: “I am trying to show a personality or show an idea of who the person is and just show something beyond the superficial, even though it is, without a doubt, superficial. It is fashion week and it is fashion people. But, I try to show something beyond that.”
He continues on to say: “I always think of some kid sitting in Iowa, or whatever, who is probably never going to go to Paris Fashion Week, and I am trying to show what it felt like to be there and what these people look like. What the mood was like and just give an idea, because before I went, I had no idea what it was going to be like and it was just so cool to look at Tommy [Ton]’s site and be like, ‘Wow, that looks really fucking different than what I’m experiencing.’ And yeah, the clothes are cool but I don’t think I’ve ever gone to any of these sites and been like, ‘I need to dress like that.' I don’t want to tell people how to dress and I definitely don’t want to be commercial and tell people what to buy. They can go to other sites and do the “Shop This Look.”
Head over to Le 21ème to see all of Sinding’s recent work and stay tuned for his coverage of the F/W 2016 men’s and women’s shows, which he will be covering for his own site, but also for W magazine, FarFetch, Tommy Hilfiger’s blog, and High Snobiety. And for more on Sinding’s thoughts on blogging, inauthentic street style peacocks, whether he’d ever shoot a Kardashian/Jenner and more right here.