You may have noticed that Stuart Weitzman's brand has been taking a notably high fashion turn over the past few years. First it was Russian supermodel Natalia Vodianova clad in Weitzman shoes and not much else, and now, the latest ad campaign starring Kate Moss is no exception to the designer's new aesthetic. For the die-hard Weitzman fans out there, you can rest assured that the SW look may be evolving but the shoes themselves are still 100% Weitzman. The designer spoke to this exact point following the release of the Spring 2013 ad campaign. He told NY Magazine: "I also refuse to sacrifice comfort and practicality. I still pay tremendous attention to the way our shoes feel, and as long as we can hang on to that we will always have a wonderful business with women who need practical footwear."
Ever the smart business man, Weitzman thinks the brand's sexier image has "strengthened a growing customer base ... We've always had the kinds of shoes that you see in the ads. We’re just showing them off more now." He's been in business of over two decades, and so, he knows a thing or two about branding! As for Moss, who Weitzman calls a "very nice girl," he hopes to keep her on board for at least a couple more seasons. She seems to be quite fitting for the SW brand. Don't you think so?